Waec 2017 Marketing Obj And Theory Answers – May/June Expo

Marketing OBJ:
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2a)
i)to promote the good image of an organisation
ii)to informs the public about the existence of product
iii)to educates the public about the benefit of a product
iv)to entertain the public in its presentation and packaging
2b)
-Advantages-
i)product to reach large number of people, both at
regional as well as at national level.
ii)helps in conveying the message or advertisements
with sound, visuals and actions.
iii)Itcan target large number of local people with local
cable network channels and independent stations.
-Disadvantages-
i)Cost is very high.
ii)It short, thus they do not express much about the
product

iii)It involves complicated procedure.

4a)
Political is attracting increasing interest and utility in
public and media discussion
4b)
Cultural offers a unique shopping experience for locals
and visitors alike. Nowhere else in Fredericton can you
experience a traditional
4c)
technological the tools and platforms used by sales and
marketing organizations to effectively complete their
duties.
4d)
economic is where decisions regarding investment,
production, and distribution are based on the interplay of
supply and demand, which determines the prices of goods
and services
4e)
social is sometimes seen only as using standard
commercial marketing practices to achieve non-

commercial goals, this is an oversimplification.

(5a)
problem recognition The acknowledgement and definition
of an issue that does or may arise during the performance
of a process.
(5b)
Information Search is a stage in the Consumer Decision
Process during which a consumer searches for internal or
external information.
5c)
Evaluating Alternatives During the evaluation of
alternatives stage, the consumer evaluates all the
products available on a scale of particular attributes.
5d)
Purchase decision is the thought process that leads a
consumer from identifying need, generating options, and
choosing a specific product and brand.
(5e)
Post-purchase behavior is when the customer assesses

whether he is satisfied or dissatisfied with a purchase.

(1a)
market refers to the group of consumers or organizations
that is interested in the product, has the resources to
purchase the product, and is permitted by law and other
regulations to acquire the product
(1b)
(i)Market research is about gathering information
concerning your target customers.
(ii)Promotion Most business owners are familiar with the
idea of promotion.
(iii)Selling While we tend to think of selling and marketing
as being closely linked, selling is last on the list of the
seven functions of marketing.
(iv)Pricing Setting the correct price for your product or
service can be a challenge.

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